history of the
laughing cow.
history of the laughing cow
When you unwrap a wedge of The Laughing Cow®, you can slow down. Sit down. And relish every bite. Revel in the smooth, the savory, the rich, and the robust, and pair it with your favorite snacks – from apples to zucchini, from pretzels to crackers, breads, and more. The Laughing Cow is a creamy cheese that’s unexpected and unique. One that helps you take a moment out of your busy day to simply enjoy great snacking.
1921 - Born in France.
The Laughing Cow was born in the village of Lons-le-Sonier, Jura, France. In fact, at that time The Laughing Cow cheese already used a unique packaging in the form of metal cans.
1924 - The famous red cow
The renowned cheese makers Léon Bel and Benjamin Rabier, the illustrator, collaborated to create The Laughing Cow’s iconic red cow logo with earrings. In the same year, the iconic triangle-shaped Laughing Cow cheese was sold in both aluminum packaging and circular cardboard boxes.
1926 - New Warehouse
Léon Bel opens the new The Laughing Cow factory in Lons-Le-Saunier in France.
1929 - All Over Europe
After establishing The Laughing Cow’s first factory outside of France, in Southampton, England, our company later also opened factories in Denmark, Germany, Spain, Netherlands, Belgium, and Greece to expand its reach.
1960 - The Laughing Cow in cube
This year The Laughing Cow also appears in the cube, which is well-know as The Laughing Cow Belcube nowadays.
1974 - All over the world
Bel Groupe, which includes The Laughing Cow, now has branches all over the world: Morocco, Syria, Japan, China, United States and Australia.
2020 - The Laughing
Cow. Smile & enjoy life!
The Laughing Cow comes with new packaging! The laughing red cow logo naturally represents the spirit we want to present: that laughter is good for us, and makes everything better.
did you know? all our products have halal certificate.
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